The 2022 China International Travel Mart (CITM) will be held at the Dianchi International Convention and Exhibition Center in Kunming from July 22 to 24, organized by the Ministry of Culture and Tourism of China, the Civil Aviation Administration of China and the Yunnan Provincial People’s Government.

China International Travel Mart (CITM) is the first domestic international tourism exhibition with its own brand approved by the State Council, and the largest professional tourism exhibition in Asia. Since 2001, CITM has been held once a year, alternately held in Shanghai and Yunnan. Exhibitors from all over the world will participate in CITM.

CITM has been held for more than 20 years, with the improvement of internationalization and specialization, it has enjoyed popularity and prestige in China. It is a prominent platform for exhibitors from home and abroad to show their conception of tourism, and to promote international tourism and trade.

Exhibitors are from 71 overseas countries and regions

CITM exhibition area is about 80,000 square meters, with about 4,200 standard booths. Exhibitors from 71 countries and regions, 31 provinces in China, as well as 261 independent groups are going to participate in CITM. Various exhibition areas such as cultural and tourism consumption area, sports tourism development area, smart tourism area and so on are set up for exhibitors to display their products and for tourists to visit, which are mainly based on products immersive display, enhancing buyer and audience experience and facilitating product transactions.

During CITM, organizers will hold a number of supporting activities such as the opening ceremony, some forums based on the tourism development, local performances, etc. Among them, the Smart Tourism Innovation and Development Forum will contribute smart solutions to the high-quality development of the tourism industry.

This exhibition will display new cultural and tourism products in the form of “online exhibition + live broadcast + online negotiation”.

In addition, the smart tourism exhibition area is specially set up to display new technologies and applications in the industry, providing buyer with interactive experience to improve the quality of the exhibition. Enterprises and institutions such as Tencent, China Telecom and China Unicom will present industry-leading digital products and smart application cases.

Cultural relics exhibition also will be set up for museums such as the State Administration of Cultural Heritage, the Palace Museum, the National Museum and other famous provincial museums to exhibit their collections, taking the advantage of CITM to tell Chinese stories to the international community and promote cultural communications between China and the outside.

During CITM, organizers will hold a China-Laos Railway summit forum for the construction of a community of shared future in Asia, set up a "railway + tourism" integrated development exhibition area and also organize activities such as the China-Laos round-table dialogue, the China-Laos railway photography, calligraphy and painting exhibitions, etc.

Exhibitors are from Yunnan 16 prefectures and cities and 471 tourism units

4 Yunnan exhibition pavilions will be set up as the Yunnan Cultural Tourism Theme Pavilion (A6), the Healthy Life Destination Pavilion (A5), the Sports Tourism Pavilion (A4), and the Cultural Tourism Consumption Pavilion (A6). The exhibition area is about 40,000 square meters, with about 2,000 standard booths. 16 prefectures and cities and 471 cultural and tourism-related units and enterprises in Yunnan province will participate in the exhibition.

The Yunnan Cultural Tourism Theme Pavilion focuses on highlighting the advantages of Yunnan's cultural and tourism resources and creating a world-class tourist destination, especially on showcasing the idea of “Yunnan is beautiful”, “Yunnan is safe”, and “Yunnan is cozy”. With 24 special booths, a total of 189 enterprises will participate in the exhibition.   

Asian elephants are eating wild grass. [Photo by Xia Fanghai]

The Healthy Life Destination Pavilion consists of exhibition areas such as health care services, traditional Chinese medicine health tourism, health care for the elderly, etc. With 46 booths, a total of 46 units will participate in the exhibition.

The Sports Tourism Pavilion consists of exhibition areas such as sports tourism equipment, sports and technology, and "Internet + sports", etc. With 34 booths, a total of 38 units and enterprises will participate in the exhibition.

The Cultural Tourism Consumption Pavilion consists of Yunnan top 10 famous products exhibition area (11 enterprises), Yunnan local products exhibition area (117 enterprises), intangible cultural heritage display area (35 intangible cultural heritage items) and so on. With 224 booths, a total of 214 units and enterprises will participate in the exhibition. [Photo by Deng Bin, Sun Bin, Zhang Yongqiang, Li Guangyao]